Rite of Way Expands Its Archetype-Inspired Fragrance Line With Rising Sun

SummaryRite of Way launches its second fragrance, "Rising Sun"Inspired by the journey of becoming, the scent layers cardamom, sandalwood, tobacco, and tonkaIt's complemented by limited-edition merch, including a hoodie, hat and post earringNew York-based contemporary fragrance brand Rite of Way has launched its second scent, "Rising Sun." This release marks the next chapter for the brand, founded earlier this year by Alex Brands, who was Madhappy's former Head of Brand Ma...